Marketing Major Requirements (60 credit hours)
Marketing Requirements (18 credit hours) |
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| Course No. | Course Title | Hours | |
| Major Requirements | |||
| MRKT-3630 | Marketing Research | 3 | |
| MRKT-3650 | Buyer Behavior | 3 | |
| MRKT-4610 | Marketing Strategy | 3 | |
| Electives (9 credit hours) | |||
| MRKT-3610 | Sales Management Systems | 3 | |
| MRKT-3660 | Promotion Strategy | 3 | |
| MRKT-3670 | Business to Business Marketing | 3 | |
| MRKT-3680 | Nonprofit Marketing | 3 | |
| MRKT-3690 | Services Marketing | 3 | |
| MRKT-4620 | International Marketing | 3 | |
| Additional Required Cognate (3 credit hours) | |||
| ** | GMTH-1040 | Calculus for Business | 3 |
Business Administration Core Requirements (42 credit hours) |
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| 1000 Level | |||
| MIS-1500 | Information Technology for Business | 2 | |
| MIS-1510 | Software Tools for Business | 2 | |
| 2000 Level | |||
| ACCT-2110 | Principles of Accounting I | 3 | |
| ACCT-2120 | Principles of Accounting II | 3 | |
| BUS-2110 | Business Statistics I | 2 | |
| BUS-2120 | Business Statistics II | 2 | |
| BUS-2180 | Business Law | 3 | |
| ECON-2330 | Microeconomics | 3 | |
| ECON-2340 | Macroeconomics | 3 | |
| 3000 Level | |||
| BUS-3150 | Operations Analysis | 2 | |
| BUS-3910 | International Business | 3 | |
| MGMT-3500 | Principles of Organization and Management | 3 | |
| MRKT-3600 | Principles of Marketing | 3 | |
| FIN-3710 | Principles of Finance | 3 | |
| BUS-3990 | Professional Development | 0 | |
| 4000 Level | |||
| BUS-4420 | Business Ethics and Social Responsibility | 2 | |
| * | MGMT-4510 | Administrative Policy and Strategy | 3 |
| BUS-4990 | Executive Development | 0 | |
*Capstone Course
**Satisfies Mathetmatics General Education Requirement
