Marketing Messaging Map - Spring 2025

CEDARVI LLE UNIVERS I TY BRAND MESSAG I NG - SPR I NG 2025 BRAND POSITION Cedarville University offers a transformative educational experience grounded in the Word of God and the Testimony of Jesus Christ so that students live their lives intentionally, excelling in their vocations, serving their families and churches, and making an impact for Christ in all they do. BRAND TONE INSPIRATIONAL / SUPPORTIVE / PURPOSEFUL / BOLD EVERY GIFT MATTERS You help us make the transformative 1000 Days that the majority of our students spend at Cedarville possible so they are prepared for a life lived with intention and focus to impact the world for the cause of Christ in their careers, their communities, and their churches. ADVANCEMENT EVERY DAY MATTERS The work students are intentional about putting in now gives them a head start on their 1000 Days at Cedarville. High school students can earn early college credit in an environment that honors Christ and encourages them to seek God’s plan for their lives. DUAL ENROLLMENT EVERY DAY MATTERS Each one of the 1000 Days you spend here has meaning. These are days that will that will define your faith, inform your career decisions, teach you who you are, and allow you to boldly grow into the person God has created you to be. UNDERGRAD EVERY DECISION MATTERS The decisions you make in your life and career are consequential. Choose a graduate school that will equip you with the professional skills and biblical foundation you need to serve and lead with excellence. GRADUATE HOW YOU LIVE YOUR LIFE MATTERS Your transformation toward Christlikeness continues beyond Cedarville as you live purposefully, impacting your world for Christ. ALUMNI BRAND SEGMENT STATEMENTS BRAND PILLARS LEADING WITH A BIBLICAL WORLDVIEW Scripture is the foundation for every academic discipline. You aren’t just learning skills and gaining knowledge; you’re challenged to live for Christ. ACADEMIC PROGRAMS THAT ARE RESPECTED AND SUPPORTIVE Faculty inspire excellence and help you achieve it. Classes are challenging and equip you to think critically and prepare for a successful career. VIBRANT CHRISTIAN COMMUNITY JOYFULLY LIVING FOR GOD’S GLORY As believers, we build lifelong friendships, mentor and disciple one another, celebrate the opportunity to learn in community, and live out the joy and freedom of a genuine walk with Christ.

CEDARVI LLE UNIVERS I TY BRAND MESSAG I NG - SPR I NG 2025 DUAL ENROLLMENT DUAL ENROLLMENT BRAND PILLAR STATEMENTS LEADING WITH A BIBLICAL WORLDVIEW Because there’s biblical integration in every class, students gain a clear understanding of how faith plays a role in all aspects of their lives. ACADEMIC PROGRAMS THAT ARE EXCELLENT AND SUPPORTIVE Challenging classes allow students to prepare for college, explore interests, earn college credits, and potentially save on future college tuition expenses. VIBRANT CHRISTIAN COMMUNITY JOYFULLY LIVING FOR GOD’S GLORY Students collaborate with like-minded peers and professors who will help to strengthen their Christian values and beliefs. PROOF POINTS: Challenging courses help Christian students think critically and communicate a biblical worldview effectively. PROOF POINTS: Proactive advising helps high school students develop and achieve academic goals. PROOF POINTS: - Christian professors care about student success and design course opportunities for interaction with peers. - Christian classmates encourage one another to pursue excellence as they honor Christ. EVERY DAY MATTERS The work students are intentional about putting in now gives them a head start on their 1000 Days at Cedarville. High school students can earn early college credit in an environment that honors Christ and encourages them to seek God’s plan for their lives. DUAL ENROLLMENT STATEMENT BRAND TONE INSPIRATIONAL / SUPPORTIVE / PURPOSEFUL / BOLD UNIVERSITY BRAND POSITION Cedarville University offers a transformative educational experience grounded in the Word of God and the Testimony of Jesus Christ so that students live their lives intentionally, excelling in their vocations, serving their families and churches, and making an impact for Christ in all they do.

CEDARVI LLE UNIVERS I TY BRAND MESSAG I NG - SPR I NG 2025 UNDERGRADUATE UNDERGRADUATE BRAND PILLAR STATEMENTS LEADING WITH A BIBLICAL WORLDVIEW Scripture is the foundation for every academic discipline. You aren’t just learning skills and gaining knowledge; you’re challenged to live for Christ. ACADEMIC PROGRAMS THAT ARE EXCELLENT AND SUPPORTIVE Classes are challenging and equip you to think critically and prepare for a successful career. VIBRANT CHRISTIAN COMMUNITY JOYFULLY LIVING FOR GOD’S GLORY Mentorship and discipleship coupled with a fun and vibrant student life create an environment that fosters spiritual growth, forges lifelong friendships, and celebrates being a community of believers. PROOF POINTS: - Every undergraduate degree includes a Bible minor. - Students learn to view each subject through the lens of Scripture and are encouraged to use their vocation to honor Christ and share the Gospel. PROOF POINTS: - Award-winning faculty instruct students at every level. - Students graduate job-ready, as evidenced by higher than normal placement rates and licensing exams. PROOF POINTS: - Students build deep, meaningful relationships with professors. - Students join discipleship groups where they grow through Bible study, prayer, and mentoring relationships. - Students have fun and build relationships as they participate in regular campus activities like intramural sports, ALT nights, and Elliv. EVERY DAY MATTERS Each one of the 1000 Days you spend here has meaning. These are days that will define your faith, inform your career decisions, teach you who you are, and allow you to boldly grow into the person God has created you to be. UNDERGRADUATE STATEMENT BRAND TONE INSPIRATIONAL / SUPPORTIVE / PURPOSEFUL / BOLD UNIVERSITY BRAND POSITION Cedarville University offers a transformative educational experience grounded in the Word of God and the Testimony of Jesus Christ so that students live their lives intentionally, excelling in their vocations, serving their families and churches, and making an impact for Christ in all they do.

CEDARVI LLE UNIVERS I TY BRAND MESSAG I NG - SPR I NG 2025 GRADUATE GRADUATE BRAND PILLAR STATEMENTS LEADING WITH A BIBLICAL WORLDVIEW By combining biblical foundations with academic excellence, you integrate your faith into your work life and graduate equipped and empowered to bring Christ to the world. ACADEMIC PROGRAMS THAT ARE EXCELLENT AND SUPPORTIVE Market-driven programs that are flexible for your schedule accelerate your career — or launch you into a whole new field. VIBRANT CHRISTIAN COMMUNITY JOYFULLY LIVING FOR GOD’S GLORY Build a network of Christian professionals who will challenge and encourage you to have a Gospel impact while supporting you throughout your career. PROOF POINTS: Students learn to see their field through the lens of Scripture and discover how to make a Gospel impact in their vocations. PROOF POINTS: In-demand programs allow students to advance in their careers. PROOF POINTS: Cohort-based programs allow students to develop meaningful relationships and valuable professional contacts. EVERY DECISION MATTERS The decisions you make in your life and career are consequential. Choose a graduate school that will equip you with the professional skills and biblical foundation you need to serve and lead with excellence. GRADUATE STATEMENT BRAND TONE INSPIRATIONAL / SUPPORTIVE / PURPOSEFUL / BOLD UNIVERSITY BRAND POSITION Cedarville University offers a transformative educational experience grounded in the Word of God and the Testimony of Jesus Christ so that students live their lives intentionally, excelling in their vocations, serving their families and churches, and making an impact for Christ in all they do.

CEDARVI LLE UNIVERS I TY BRAND MESSAG I NG - SPR I NG 2025 ALUMNI ALUMNI BRAND PILLAR STATEMENTS ALUMNI BRAND MESSAGING LEADING WITH A BIBLICAL WORLDVIEW You can rest assured that the biblical foundation you experienced at Cedarville will never change. We will continue to stand firm for the Word of God and the Testimony of Jesus Christ. ACADEMIC PROGRAMS THAT ARE EXCELLENT AND SUPPORTIVE We provide ongoing access to faithbuilding and educational resources, so you’ll grow in your faith and knowledge your whole life long. Your degree increases in value as Cedarville continues to thrive. A COMMUNITY THAT LIVES ITS FAITH You’ll always matter to Cedarville. We stand with you and will support you through each of life’s seasons as part of the Cedarville family. As a community of believers, we are united in our goal to serve the Kingdom. LEADING WITH A BIBLICAL WORLDVIEW ACADEMIC PROGRAMS THAT ARE EXCELLENT AND SUPPORTIVE A COMMUNITY THAT LIVES ITS FAITH SERVE. Lifelong Kingdom impact is at the heart of the transformation that takes place at Cedarville. PROOF POINTS: - New Alumni Network - Alumni Mission Trips - Presentation Opportunities - Give GROW. Cedarville will always seek to see our community grow in our Love for God, Love for Others, Excellence in Effort, and Integrity in Conduct. PROOF POINTS: - Continuing Ed - Webinars - Equipping Weekends - The Bible Minor Project - Holy Land Trip - Graduate Programs CONNECT. The community you find at Cedarville is special. You make friends for life, and we want to foster that community well beyond Day 1000. PROOF POINTS: - Homecoming - Equipping Weekends - Holy Land Trip - Regular, Value-Add Communication HOW YOU LIVE YOUR LIFE MATTERS Your transformation toward Christlikeness continues beyond Cedarville as you live purposefully, impacting your world for Christ. ALUMNI STATEMENT BRAND TONE INSPIRATIONAL / SUPPORTIVE / PURPOSEFUL / BOLD UNIVERSITY BRAND POSITION Cedarville University offers a transformative educational experience grounded in the Word of God and the Testimony of Jesus Christ so that students live their lives intentionally, excelling in their vocations, serving their families and churches, and making an impact for Christ in all they do.

CEDARVI LLE UNIVERS I TY BRAND MESSAG I NG - SPR I NG 2025 ADVANCEMENT EVERY GIFT MATTERS You help us make the transformative 1000 Days that the majority of our students spend at Cedarville possible so they are prepared for a life lived with intention, generosity, and focus to impact the world for the cause of Christ in their careers, their communities, and their churches. ADVANCEMENT STATEMENT BRAND TONE INSPIRATIONAL / SUPPORTIVE / PURPOSEFUL / BOLD UNIVERSITY BRAND POSITION Cedarville University offers a transformative educational experience grounded in the Word of God and the Testimony of Jesus Christ so that students live their lives intentionally, excelling in their vocations, serving their families and churches, and making an impact for Christ in all they do. ADVANCEMENT BRAND PILLAR STATEMENTS LEADING WITH A BIBLICAL WORLDVIEW Your generosity ensures that we have the programs and people in place to challenge our students and inspire them to live for Christ, all while placing Scripture at the foundation of every academic discipline. ACADEMIC PROGRAMS THAT ARE EXCELLENT AND SUPPORTIVE Your generous support allows us to evolve curricula to meet changing workforce demands and prepare students to think critically and launch a successful career. VIBRANT CHRISTIAN COMMUNITY JOYFULLY LIVING FOR GOD’S GLORY When you give to Cedarville, you become part of an intentionally generous community connected to the greater Cedarville family. With your help, we can provide scholarships for deserving students and continue to facilitate meaningful mentorship, discipleship, and friendship while creating an environment where students celebrate being part of the body of Christ. PROOF POINTS: Donors can be confident that their gifts are used to equip students who will make a difference for Christ. PROOF POINTS: Donors support programs that prepare students well for in-demand positions. PROOF POINTS: Financial gifts support campus programs that encourage meaningful relationships and spiritual growth.

CEDARVI LLE UNIVERS I TY BRAND MESSAG I NG - SPR I NG 2025 1000 DAYS FUND BRAND TONE INSPIRATIONAL / SUPPORTIVE / PURPOSEFUL / BOLD / GENEROUS UNIVERSITY BRAND POSITION Cedarville University offers a transformative educational experience grounded in the Word of God and the Testimony of Jesus Christ so that students live their lives intentionally, excelling in their vocations, serving their families and churches, and making an impact for Christ in all they do. ADVANCEMENT BRAND PILLAR STATEMENTS ALL GIFTS GIVEN ARE UNRESTRICTED All donations given to the fund are donated with the knowledge that they will be applied where they are most needed. OUR DEDICATED TEAM CAN BE TRUSTED The Advancement team has a proven track record of excellent stewardship of funds and can be trusted to allocate the donations received in a targeted, efficient, and accountable way. ALL FUNDS ARE SPENT EACH YEAR The 1000 Days Fund is not an endowment fund. Our goal is to use all funds donated throughout the year within the same academic year to make an immediate impact. ALLOCATION ACCOUNTABILITY Accountability is provided through an annual impact report. 1000 DAYS FOCUSED Advancement is focused on enriching the transformative 1000 Days that undergraduate students experience at Cedarville. EVERY GIVER MATTERS We value all who choose to give toward supporting the ongoing mission of Cedarville University. No matter the age, status, or gift size, we believe that all of our donors come together to make a huge difference. Using this tagline is an easy way to reiterate that we’re all in this together. 1000 DAYS FUND TAGLINES UNITED BY MISSION, MOTIVATED BY GENEROSITY. When you become a donor to Cedarville, you will join a community linked by mission and generosity and receive annual updates so you can see exactly how you’ve affected the lives of Cedarville students. This tagline is a simple way to communicate that.

RkJQdWJsaXNoZXIy MTM4ODY=