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Jon Austin

Jon Austin, PhD

Associate Professor of Marketing

Biography

Dr. Austin began his career with a marketing research firm, ultimately serving as co-owner and senior analyst, and he continues to provide marketing research consulting services. He has published articles on marketing research service relationships, brand personality, transformational mentoring through guided student consulting projects, and assessing a market orientation from a biblical perspective. Prior to joining the faculty at Cedarville, Dr. Austin served on the faculties of the School of Hotel Administration at Cornell University and the College of Business at James Madison University.

Education and Credentials

  • Ph.D., University of Wisconsin-Madison
  • M.S., Iowa State University
  • B.A., University of Northern Iowa

Scholarly Works

  • Basic Marketing Research (Jon R. Austin) Business Administration Faculty Publications (2007)  
  • The Value of Understanding the Influence of Lifestyle Trait Motivations on Consumption Beliefs (John P. Murry, John L. Lastovicka and Jon R. Austin) Business Administration Faculty Publications (1997)
  • Toward a Biblical Market Orientation: Initiating a Scriptural Analysis of a Business Philosophy (Jon R. Austin) Journal of Biblical Integration in Business (2005)
  • A Call for Collaborative Development of Shared Online Research Panels (Jon R. Austin) 2010 Christian Business Faculty Association Annual Conference Proceedings (2010)
  • A Re-Examination of the Generalizability of the Aaker Brand Personality Measurement Framework (Jon R. Austin, Judy A. Sigauw and Anna S. Matilla) Journal of Strategic Marketing (2003)

Interests

  • Multi-cultural church experiences
  • Cooking
  • Music
  • Woodworking