Section 2.1 - A

  1. Marketing Style Guide
  2. Introduction
  3. Details
    1. Section 2.1
    2. Section 2.2
    3. Section 2.3
    4. Section 2.4
    5. Section 2.5
    6. Section 2.6
    7. Section 2.7
    8. Section 2.8
    9. Section 2.9
    10. Section 2.10
    11. Section 2.11
    12. Section 2.12
    13. Section 2.13
    14. Section 2.14
    15. Section 2.15
    16. Section 2.16
    17. Section 2.17
    18. Section 2.18
    19. Section 2.19
    20. Section 2.20
    21. Section 2.21
    22. Section 2.22
    23. Section 2.23
    24. Section 2.24
    25. Section 2.25
    26. Section 2.26
  4. Appendix A: Official Names
  5. Appendix B: Grammar

Abundant Life Singers

  • This is the title of a former University ministry team.

acronyms 

  • Generally do not use periods in acronyms.
    NOTE:  Academic degrees are an exception. 
  • Capitalize the letters in acronyms.
    Correct: Caleb met Connor at the SSC for lunch.
    Incorrect: Caleb met Connor at the S.S.C. for lunch.
    Correct: Bryce has a very high GPA.
    Incorrect: Bryce has a very high gpa.
  • The first time that a building, organization, etc., is mentioned in a document, spell out the full name and follow it with the acronym in parentheses. Use the acronym in the rest of the document.
    NOTE:  If a building, organization, etc., is used only once in a document, do not follow the name with the acronym in parentheses.
    NOTE:  In a long document (such as the student handbook), apply this rule to each chapter, not to the document as a whole.
    Correct: The first time in chapter 2 that the DMC is mentioned, use “Dixon Ministry Center (DMC).”The rest of the time that building is mentioned in chapter 2, use “DMC.” However, if the building is mentioned again in chapter 7, spell out the name of the building the first time it is mentioned and use the acronym. The rest of the time that building is mentioned in chapter 7, use “DMC.”

Academic Council

  • Capitalize “Academic Council."
    Correct: The Academic Council had a planning retreat in September.

Administrative Council

  • Now known as the Cabinet.

advisor

African-American 

ages 

  • Use figures for all ages. This is an exception to the general rule concerning numbers.
    Correct: Julie is 4 years old.
    Incorrect: Julie is four years old.
    Correct: Kristen is 23 years old.
    Incorrect: Kristen is twenty-three years old.
  • Hyphenate ages when used as compound modifiers preceding nouns.
    Correct: The party is for 5-year-old girls.
    Incorrect: The party is for 5 year old girls.
  • Do not hyphenate ages when used as compound modifiers following nouns.
    Correct: Sienna is 3 years old.
    Incorrect: Sienna is 3-years-old.
  • Hyphenate ages when used as a substitute for a noun.
    Correct: He is an experienced 25-year-old.
    Incorrect: He is an experienced 25 year old.

alumni 

    alumnus — male graduate
    alumna — female graduate
    alumnae — more than one female graduate
    alumni — more than one male graduate or a group of female and male graduates
  • Avoid the use of “alum” or “alums.”
  • Follow the first mention of the names of alumni with a two-digit class year.
           Correct: Gretchen Smith ’98
  • Precede the year with an apostrophe, not a left single quotation mark.

          Correct: Ben Smith ’87

          Incorrect: Ben Smith ‘87

  • If an alumni also has a master’s degree from Cedarville, follow the graduation year with the master’s degree and year.

         However, do not include the graduation year from a school other than Cedarville.

          Correct: Ben Smith ’87, M.Ed. ’04

  • Indicate honorary degrees, meaning the official degrees that Cedarville bestows at commencement. See the official list under honorary degrees.

          Use year with a capital “H” (without a space after the year).

          Correct: Alistair Begg ’03H will be speaking in chapel this year.

  • Occasionally someone is deemed an “honorary alum,” which is an informal recognition by the alumni office to recognize someone’s service. Generally do not indicate those in text.
  • Use parentheses around maiden names of alumnae. Do not use italics, quotation marks, etc.

          Correct: Sophia (Allen) Clark ’97

          Incorrect: Sophia Allen Clark ’97

          Incorrect: Sophia Allen Clark ’97

          Incorrect: Sophia “Allen” Clark ’97

  • Only include maiden name in the first reference.

Alumni eNews

  • This is a monthly newsletter sent to Cedarville’s alumni via email.
  • Capitalize “Alumni.” Lowercase first “e” and capitalize “N” in “eNews.”
          Correct: Alumni enjoy receiving updates about Cedarville via Alumni eNews.

a.m.

  • Lowercase both letters.
  • Use periods after both letters.
  • Do not use double zeros in text. Double zeros may be used in a list or schedule if desired for consistency.
  • Do not use “12 midnight.” Instead, use “12 a.m.” or “midnight.”
          Correct: Blair went to the library at 11:30 a.m.
          Correct: Grant had breakfast at 8 a.m.
          Incorrect: Reese went shopping at 9 AM.
          Incorrect: Reese went shopping at 10:30 am.
          Incorrect: Reese went shopping at 11:00 a.m.

ampersand

  • Do not use an ampersand (&) instead of the word “and” unless it is part of a company’s formal name or composition title.
          Correct: USNews & World Report
          Correct: Council for Christian Colleges & Universities
          Correct: Procter & Gamble
          Correct: Lauren is a student in the Department of Art, Design, and Theatre.
          Incorrect: Lauren is a student in the Department of Art, Design, & Theatre.

annual

  • An event cannot be described as annual until it has been held at least two successive years.
  • Do not use “first annual.” Instead, note that sponsors plan to hold the event annually.

Annual Report

  •  This is now referred to as “President’s Report.”

Apostle

Asian 

Asian-Indian 

Awana

  • Capitalize only the first “A” in “Awana.”