Section 2.2 - B
- Marketing Style Guide
- Introduction
- Details
- Section 2.1
- Section 2.2
- Section 2.3
- Section 2.4
- Section 2.5
- Section 2.6
- Section 2.7
- Section 2.8
- Section 2.9
- Section 2.10
- Section 2.11
- Section 2.12
- Section 2.13
- Section 2.14
- Section 2.15
- Section 2.16
- Section 2.17
- Section 2.18
- Section 2.19
- Section 2.20
- Section 2.21
- Section 2.22
- Section 2.23
- Section 2.24
- Section 2.25
- Section 2.26
- Appendix A: Official Names
- Appendix B: Grammar
bachelor’s degree
the Bee
- Do not use this in reference to Cedarville's mascot, the “Yellow Jacket”
Bible, bible
- Capitalize “Bible” when it refers to the Word of God.
Correct: Take your Bible to church with you.
- Lowercase “bible” when it refers to something else.
Correct: The AP manual has been called the journalist’s bible.
Bible — book abbreviations
- If a book of the Bible is mentioned in text, spell out the name of the book.
- If a book of the Bible is mentioned in parentheses, use the abbreviations below.
NOTE: A few of the shorter names are not abbreviated, regardless of how they are used.
Correct: The sermon on Sunday was from Philippians 2.
Incorrect: The sermon on Sunday was from Phil. 2.
Correct: The Bible talks about giving thanks in all circumstances (I Thess. 5:18).
Incorrect: The Bible talks about giving thanks in all circumstances (I Thessalonians 5:18).
Old Testament
Gen. Genesis
Ex. Exodus
Lev. Leviticus
Num. Numbers
Deut. Deuteronomy
Josh. Joshua
Judg. Judges
Ruth Ruth
1 Sam. 1 Samuel
2 Sam. 2 Samuel
1 Kings 1 Kings
2 Kings 2 Kings
1 Chron. 1 Chronicles
2 Chron. 2 Chronicles
Ezra Ezra
Neh. Nehemiah
Est. Esther
Job Job
Ps. Psalms
Prov. Proverbs
Ecc. Ecclesiastes
Song of Sol. Song of Solomon
Isa. Isaiah
Jer. Jeremiah
Lam. Lamentations
Ezek. Ezekiel
Dan. Daniel
Hosea Hosea
Joel Joel
Amos Amos
Obad. Obadiah
Jonah Jonah
Micah Micah
Nahum Nahum
Hab. Habakkuk
Zeph. Zephaniah
Hag. Haggai
Zech. Zechariah
Mal. Malachi
Matt. Matthew
Mark Mark
Luke Luke
John John
Acts Acts
Rom. Romans
1 Cor. 1 Corinthians
2 Cor. 2 Corinthians
Gal. Galatians
Eph. Ephesians
Phil. Philippians
Col. Colossians
1 Thess. 1 Thessalonians
2 Thess. 2 Thessalonians
1 Tim. 1 Timothy
2 Tim. 2 Timothy
Titus Titus
Philem. Philemon
Heb. Hebrews
James James
1 Pet. 1 Peter
2 Pet. 2 Peter
1 John 1 John
2 John 2 John
3 John 3 John
Jude Jude
Rev. Revelation
Bible Belt
- Capitalize both words.
Bible study
- Capitalize “Bible,” but lowercase “study.”
- This is two words, not one.
Bible verses
- Use cardinal numbers, not Roman numbers.
Correct: Katie read 2 Corinthians last night.
Incorrect: Katie read II Corinthians last night.
biblical
- Lowercase “biblical.”
Beans-n-Cream
- Capitalize “B” and “C.”
- This is a coffee shop in Cedarville.
blogs
- Lowercase all the words in a blog address.
BlogVille
- This was the former name for a site used to meet and interact with Cedarville students.
Board of Trustees
- Capitalize “Board of Trustees.”
brand-new
• Always hyphenate.break names
- Lowercase generic break names, but capitalize proper nouns.
Correct: spring break, fall break
Correct: Thanksgiving break, Christmas break, Easter break
buildings and sites (see also “Appendix A: Official Names”)
- Capitalize the official names of buildings and sites.
post office
Correct: The reception will be held in Alumni Hall next Thursday afternoon.
Correct: Each year a canoe race is held on Cedar Lake.
Correct: The post office is open today.
bullet points
- As stand-alone sentences, capitalize the first word and end with a period.
- As phrases, capitalize the first word and end without a period.