Section 2.3 - C
- Marketing Style Guide
- Introduction
- Details
- Section 2.1
- Section 2.2
- Section 2.3
- Section 2.4
- Section 2.5
- Section 2.6
- Section 2.7
- Section 2.8
- Section 2.9
- Section 2.10
- Section 2.11
- Section 2.12
- Section 2.13
- Section 2.14
- Section 2.15
- Section 2.16
- Section 2.17
- Section 2.18
- Section 2.19
- Section 2.20
- Section 2.21
- Section 2.22
- Section 2.23
- Section 2.24
- Section 2.25
- Section 2.26
- Appendix A: Official Names
- Appendix B: Grammar
Cabinet
cafeteria
- Do not use when referring to the dining hall.
capitalization
(see also Appendix A: Official Names)Capitalize the following items in text.
- Buildings and Sites
- Centers — Academic
- Departments — Academic
- Departments and Offices — Nonacademic
- Divisions
- Schools
- Student Organizations
CareerNet
- This is a growing database of Cedarville alumni, parents, and friends. CareerNet contacts provide career advice to Cedarville students and graduates and informs Career Services about job openings and internships.
- Capitalize the “C” and “N.”
- This is one word, not two.
CDR Radio Network
- This is the name of the radio station that existed on campus until it was sold in 2011.
- The PATH was broadcast on the CDR Radio Network and through CDR CyberRadio at ThePath.fm.
- CDR’s official tagline was “A community-supported media ministry of Cedarville University.”
Cedar Care Village Pharmacy
CedarInfo
- This is a password-protected section on Cedarville’s website with resources and transactions for faculty, staff, and students.
- Capitalize “C” and “I.”
- This is one word, not two.
CedarMania
- This an event held on Cedarville’s campus for junior high students.
- Capitalize “C” and “M.”
- This is one word, not two.
CedarNet
- This is Cedarville’s computer network.
- Capitalize “C” and “N.”
- This is one word, not two.
CedarPrint
- This is Cedarville’s wireless printing service that allow students, faculty, and staff to print from a laptop or dorm computer to a University printer via on-campus print stations.
- Capitalize “C” and “P.”
- This is one word, not two.
cedar.to
- This is a branded, shortened URL that directs to a full URL but is easier to share.
- Create and manage shortened URLs at cedar.to/create.
- Use predominantly in social media or texting campaigns to conserve characters.
- Bold these URLS.
Cedarville Experience
- This refers to the program that encompasses all aspects of campus life outside the classroom. It features a variety of activities for the University family, including Art in the Open, Concert Series, Films That Matter, Interruption, Night at the Movies, and The Alternative.
- Capitalize both words.
Cedarville experience
- This refers in general to the experience students have at Cedarville.
- Capitalize only “Cedarville.”
Correct: Alumni often reflect on their Cedarville experience.
The Cedarville Experience
- This is the official name of the Cedarville University student handbook.
- Capitalize all three words.
- Italicize all three words.
Correct: All students should read The Cedarville Experience.
Cedarville Magazine
- This is the University's official publication that is sent to alumni and donors.
- Three issues published each year: Fall, Spring, and Summer
Cedarville University Contact Management System, CUCMS
- This is a web-based contact management system that allows Cedarville to track contacts with churches, schools,
- prospective students, current students, and alumni.
- After the first mention in text, use “CUCMS.”
Cedarville University Emergency Medical Service, CUEMS
- This is a volunteer ambulance service run entirely by students from Cedarville.
- Note that the last word is singular (Service) not plural (Services).
- After the first mention in text, use “CUEMS.”
Cedarville Society
- This is Advancement’s donor organization that recognizes those who have contributed financially to Cedarville.
- The following tiers of membership are capitalized and based on specific levels of financial giving:
President’s Society ($1,000)
Trustee Society ($2,500)
Chairman’s Society ($5,000)
Founder Society ($10,000)
Charter Society ($25,000)
cell phone
- This is two words, not one.
Centers
— Academic (see also “Appendix A: Official Names”)- Cedarville has three centers that were founded to educate and engage people on a variety of topics using a biblical worldview.
- Capitalize the official names of Cedarville’s centers.
Center for Bioethics
Center for Political Studies
chair
- Use “chair,” not “chairman,” “chairwoman,” or “chairperson.”
Chairman’s Society
(see “Cedarville Society”)Chapel, chapel
- Capitalize “Chapel” only when it is part of a proper name.
Correct: The concert will be held in the Jeremiah Chapel.
- Lowercase “chapel” when it refers to a service.
Correct: Caleb enjoys the daily chapel at Cedarville.
chapter
- Lowercase “chapter” when used with or without a number.
Correct: Connor opened to chapter 16 in his book.
Charter Society
(see “Cedarville Society”)check-in, check in
- Hyphenate “check-in” when used as a noun or adjective.
Correct: Stop by the check-in desk to register.
- Do not hyphenate “check in” when used as a verb.
Christ-centered
- Always hyphenate.
- Lowercase the second “c” unless it is part of an official title.
Christlike
- Capitalize “Christlike.”
- Do not hyphenate.
Church, church
- Capitalize “Church” when it refers to the collective body of believers or when it is part of the formal name of a building.
Correct: Sienna attends Faith Community Church.
- Lowercase “church” for other uses.
Chuck’s (see also “dining hall” )
- This is Cedarville’s dining hall on campus, referring to Chuck McKinney, who oversaw Cedarville’s dining services from 1980–2012.
- Use “Chuck’s” only in materials that are distributed on campus or are informal in nature.
- Capitalize “Chuck’s.”
class
- Lowercase “class.”
Incorrect: The Class of 2002 will have a special reunion this Friday.
Correct: The 1998 class reunion was held at a local restaurant.
Incorrect: The 1998 Class reunion was held at a local restaurant.
class names
(see “course names”)class years
(see also “alumni”)
- Follow the first mention of the names of alumni with a two-digit class year.
- Precede the year with an apostrophe, not a left single quotation mark.
Incorrect: Ben Baker ‘87
- For alumni with both undergraduate and graduate degrees from Cedarville, use a comma after the undergrad year followed by the graduate degree and the year it was earned.
Correct: Susan Dawson ’00, M.S.N. ’08
co-
(see also “prefixes”)
- Hyphenate when forming nouns, adjectives, and verbs that indicate occupation or status.
co-owner
co-sponsor
co-worker
- Do not hyphenate in other combinations.
coed
cooperate
coordinate
- Cooperate, coordinate, and related words are exceptions to the rule that a hyphen is used if a prefix ends in a vowel and the word that follows begins with the same vowel.
College Now
- This is the former name of Cedarville's program that allows high school students to take college courses.
- Now called called "Dual Enrollment."
Colonial Pizza
- This is a restaurant in Cedarville. The noun form should not be shortened to “Colonials” or “Colonial’s.”
- Capitalize “Pizza” when it refers to the restaurant.
- Lowercase “pizza” when it refers to the food.
commas
- Always use a serial comma.
- With city and state names, use commas around the state.
- With state/region/province and country names, use commas around the country.
- With country and continent names, use commas around the continent.
- With “Washington, D.C.,” use commas around “D.C.”
- With dates, use a comma to separate the month from the year and after the year.
- If any part of the date is omitted, leave off the comma.
Correct: Stacey has an appointment on August 15 for the dentist.
- Use commas to set off degree titles.
- Use commas around “Jr.” and “Sr.”
- Use commas around “Inc.” and “LLC”
Commencement, commencement
- Capitalize “Commencement” only when it is preceded or followed by a year or number.
Correct: Kay Coles James spoke at Cedarville’s 113th Commencement.
- Lowercase “commencement” when used without a year or number.
Communion
- Capitalize “Communion” when referring to the Lord’s Supper.
company names
- Generally, follow the spelling and capitalization preferred by the company, e.g., eBay. But capitalize the first letter if it begins a sentence.
Correct: EBay had many people who sell bicycle parts.
- Do not use all capital letter names unless the letters are individually pronounced, e.g., BMW.
- Other company names should be uppercase and lowercase letters, e.g., Ikea, not IKEA and USA Today, not USA TODAY.
- Do not use symbols such as exclamation points, plus signs, or asterisks that form contrived spellings that might distract or confuse a reader. Use Yahoo, not Yahoo!; E-Trade, not E*Trade.
composition titles (see “titles”)
compound modifier
(see also “hyphen” )- A compound modifier is two or more words expressing a single concept.
- When a compound modifier precedes a noun, use hyphens to link all the words in the compound.
- When a compound modifier follows a noun, generally do not use hyphens to link the words.
Correct: a very good time; an easily remembered rule
Correct: The program is nationally ranked number two.
Incorrect: The program is nationally-ranked number two.Correct: The party is for 5-year-old girls.
Incorrect: The party is for 5 year old girls.
Correct: Sienna is 3 years old.
Incorrect: Sienna is 3-years-old.
Correct: SGA plans several off-campus activities each month.
Incorrect: SGA plans several off campus activities each month.
Correct: SGA arranged for transportation for the concert held off campus.
Incorrect: SGA arranged for transportation for the concert held off-campus.
Corner Bakery
- Capitalize both words.
- This is a bakery in Cedarville.
course names
- The term “course” is preferable to “class.”
- Lowercase generic course names, but capitalize proper nouns.
Incorrect: I took a History course last spring.
Correct: I want to take a German history course.
Incorrect: I want to take a German History course.
- Capitalize names of courses if they are the official names of the courses according to the current Cedarville catalog.
- Do not use quotation marks around a course name.
- Do not italicize a course name.
- Use a hyphen (not an en dash or em dash) between the capitalized subject abbreviation and course number.
NOTE: Using the hyphen and abbreviation (HIST-3500) should only be used in tables, charts, or graphs. Do not use this format in regular text.
coursework
- This is one word, not two.
CUEMS (see “Cedarville University Emergency Medical Service, CUEMS”)
CU
- Unless part of an official name, do not use CU when referring to Cedarville University.
Incorrect: Students at CU fondly remember their chapel experience.
Correct: Students at Cedarville University fondly remember their chapel experience.
CU Friday
- This is a day for prospective students and their families to experience Cedarville firsthand.
- Capitalize “CU” and “Friday”
cuMobile
- This refers to Cedarville’s mobile phone initiative.
- Capitalize “M.”
- This is one word, not two.
CU on the Road
- This is the proper name of the initiative that sends Cedarville representatives on the road for recruitment and ministry purposes.
- Capitalize “CU” and “Road.”