Section 2.13 - M
- Marketing Style Guide
- Introduction
- Details
- Section 2.1
- Section 2.2
- Section 2.3
- Section 2.4
- Section 2.5
- Section 2.6
- Section 2.7
- Section 2.8
- Section 2.9
- Section 2.10
- Section 2.11
- Section 2.12
- Section 2.13
- Section 2.14
- Section 2.15
- Section 2.16
- Section 2.17
- Section 2.18
- Section 2.19
- Section 2.20
- Section 2.21
- Section 2.22
- Section 2.23
- Section 2.24
- Section 2.25
- Section 2.26
- Appendix A: Official Names
- Appendix B: Grammar
Maiden names
Use parentheses around maiden names of alumnae. Do not use italics, quotation marks, etc.Correct: Emma (Allen) Clark ’97
- Only include maiden name in the first reference.
majors and minors
- Lowercase generic names of majors and minors, but capitalize proper nouns.
- Do not put majors in italics or quotation marks.
- Refer to Cedarville’s current catalog for a complete list of the majors and minors.
Correct: Ben majored in Spanish education.
masterclass
- This is one word, not two.
master’s degree
MediaPLEX
- This is a one-stop center for audio, video, and imaging services, located on the lower level of the Centennial Library.
- Capitalize “M” and “PLEX.”
- This is one word, not two.
Master’s Puppets
- Use “The Master’s Puppets” when referring to the former Cedarville traveling ministry team.
mindset
- This is one word, not two.
minorities
- Acceptable and sensitive descriptors for minorities include “African-American,” “Asian,” “Asian-Indian,” “black,” “Latino,” and “students of color.”
mission statement
- The following is Cedarville’s official mission statement: Cedarville University is a Christ-centered learning community equipping students for lifelong leadership and service through an education marked by excellence and grounded in biblical truth.
missions trip
- Use the “s” on “missions.”
Mom and Dad’s Dairy Bar
- Capitalize all the words except for “and.”
- This is a restaurant in Cedarville.
months
- Spell out the names of months. Do not abbreviate them.
NOTE: It is acceptable to abbreviate the names of months in tables, charts, or graphs, if necessary due to space constraints.