Section 2.16 - P
- Marketing Style Guide
- Introduction
- Details
- Section 2.1
- Section 2.2
- Section 2.3
- Section 2.4
- Section 2.5
- Section 2.6
- Section 2.7
- Section 2.8
- Section 2.9
- Section 2.10
- Section 2.11
- Section 2.12
- Section 2.13
- Section 2.14
- Section 2.15
- Section 2.16
- Section 2.17
- Section 2.18
- Section 2.19
- Section 2.20
- Section 2.21
- Section 2.22
- Section 2.23
- Section 2.24
- Section 2.25
- Section 2.26
- Appendix A: Official Names
- Appendix B: Grammar
Page
• Lowercase “page” when used with or without a number.
NOTE: It is acceptable to abbreviate page references in statistical contexts, such as tables, charts, or graphs, if necessary due to space constraints. If an abbreviation is used the number must be included, use “p.” (for a single page) or “pp.” (for multiple pages). Include a space between the abbreviation and the number.
Parent Connect eNews
- This is a monthly newsletter sent to parents of current students via email.
- Capitalize first two words, lowercase the first “e,” and capitalize the “N” in “eNews.”
NOTE: Not using a hyphen in “eNews” is an exception to the rule concerning the entry “e-.”
Correct: Parents enjoy receiving updates about Cedarville via Parent Connect eNews.
ParentPrep
- This is a Cedarville program that provides resources for parents of prospective students.
- Capitalize the first two “Ps.”
- This is one word, not two.
Parents Weekend
- Capitalize both words.
- Do not use an apostrophe when referring to the Cedarville event held during homecoming weekend.
part-time, part time
- Hyphenate “part-time” when used as a compound modifier preceding a noun.
Correct: Kira has a part-time job.
- Do not hyphenate “part time” when used as a compound modifier following a noun.
Correct: Kira works part time.
Partyline Productions
- Parents may use this service to order cakes, flowers, balloons, etc., that are delivered to Cedarville students.
- Capitalize both words.
Paul Gathany Media Center
- This is the former name of this building. It was renamed as “Center for Teaching and Learning” in 2012.
- This is the former name of the building. It was renamed Graduate and Teaching Services in 2019.
Pastors Day
- Capitalize both words.
- Do not use an apostrophe.
percent
- In text, use the percent sign in all cases.
- Always use numerals for percentages.
periodicals (see “titles”)
phonathon
- Always lowercase.
phone numbers
- Use hyphens between numbers.
- Do not use parentheses, slashes, periods, etc.
Correct: 333-333-3333
• Use a “1” only before toll-free numbers.
Correct: 1-800-444-4444
- If a word is part of the phone number, set it in all caps and separate multiple words with hyphens. In most cases, put the equivalent numbers in parentheses after the full number.
Correct: 1-800-CEDARVILLE (233-2784)
1-800-CEDARVILLE (1-800-233-2784) This number is used for University Admissions .
1-888-CEDARVILLE (1-888-233-2784) This number is used for Advancement and Alumni.
1-877-CEDARVILLE (1-877-233-2784) This number is for the University Call Center.
plays (see “titles” on page 46)
p.m.
- Lowercase both letters.
- Use periods between letters.
- Do not use double zeros.
- Do not use “12 noon.” Instead, use “12 p.m.” or “noon.”
Correct: Blair went to the coffee shop at 9:30 p.m.
Correct: Grant had dinner at 7 p.m.
podcast
- Do not hyphenate.
- This is one word, not two.
post-
- Follow Merriam–Webster’s Collegiate Dictionary, and use a hyphen if the word is not listed there.
Correct: postdoctoral
postgraduate
postscript
Correct: post-mortem
post-Cedarville
PowerPoint
- Capitalize both “P”s.
- This is one word, not two.
pre-
- In general, use a hyphen if a prefix ends in a vowel and the word that follows starts with the same vowel.
Correct: pre-election
pre-establish
pre-exist
- Otherwise, follow Merriam–Webster’s Collegiate Dictionary, and use a hyphen if the word is not listed there.
Correct: preagriculture
prearrange
predate
predental
premarital
premedical
prepharmacy
Correct: pre-Cedarville
pre-convention
pre-college
pre-noon
prefixes
- In general, do not hyphenate when the word that follows the prefix starts with a consonant.
- Hyphenate words if the prefix ends in a vowel and the word that follows begins with the same vowel.
Two exceptions are “cooperate” and “coordinate.”
- Hyphenate if the word that follows is capitalized.
- Hyphenate to join doubled prefixes: sub-subparagraph.
The Princeton Review
- Italicize the name of this publication.
President’s Society
(see “Cedarville Society”)
prophet
- Lowercase “prophet” when it precedes a person’s name.
Correct: I read about the prophet Jeremiah in the Bible.