Section 2.20 - T
- Marketing Style Guide
- Introduction
- Details
- Section 2.1
- Section 2.2
- Section 2.3
- Section 2.4
- Section 2.5
- Section 2.6
- Section 2.7
- Section 2.8
- Section 2.9
- Section 2.10
- Section 2.11
- Section 2.12
- Section 2.13
- Section 2.14
- Section 2.15
- Section 2.16
- Section 2.17
- Section 2.18
- Section 2.19
- Section 2.20
- Section 2.21
- Section 2.22
- Section 2.23
- Section 2.24
- Section 2.25
- Section 2.26
- Appendix A: Official Names
- Appendix B: Grammar
Theatre
- Always use this spelling (not “theater”), unless the proper name uses the “-er” spelling.
Correct: Emma is majoring in theatre.
Correct: Katie is going to the theatre tonight.
the Bee
- Do not use when referring to Cedarville's mascot, the “Yellow Jacket.”
The Cove
- This is another term for the Academic Enrichment Center.
- Always include “The.”
- Capitalize both words.
The Hive
- This is Cedarville’s snack shop on campus.
- Always include “The.”
- Capitalize both words.
The Master’s Puppets
- This is the title of a former University ministry team
timeline
- This is one word, not two.
times
- Lowercase both letters in “a.m.” and “p.m.”
- Use periods between the letters in “a.m.” and “p.m.”.
- If using all caps in the design, do not use periods in AM or PM.
- Do not use double zeros within text. You may use double zeros within a list or table.
- Do not use “12 midnight.” Instead, use “12 a.m.” or “midnight.”
- Use an en dash to indicate sequential order. Do not use spaces on either side of an en dash.
Correct: Grant had breakfast at 8 a.m.
Correct: Mike had basketball practice from 3–5:30 p.m.
titles
FORMAL POSITION TITLES• Capitalize a person’s official job title, lowercase informal references to the position.
Correct: Thomas White, President of Cedarville University, spoke in chapel on Monday.
Correct: Derrick moved to Ohio to become Professor of History at Cedarville.
Correct: Derrick moved to Ohio to become a professor at Cedarville.
- When no name is mentioned, capitalize the official job title, but lowercase informal references to the position.
Correct: The President of Cedarville University enjoys traveling to other countries.
Correct: The president enjoyed speaking in chapel.
NOTE: Most individuals’ names may be treated informally after first use, though board members, vice presidents, and professors may be treated with perpetual formality (e.g., Dr. Dixon, not Paul).
PUBLISHED WORKS
- Capitalize the first word and all nouns, adjectives, and adverbs.
- Lowercase articles (a, an, the); coordinating conjunctions (and, but, or, nor, for, so, yet); and prepositions with three letters or less.
- Italicize the proper titles of books, magazines, periodicals, movies, plays, songs, television programs, blog posts, radio programs and works of art.
- In paragraphs of text, italicize the titles of major works of music, but do not italicize the individual movements/sections of the work.
- Use quotation marks around titles of articles, speeches, sermons, television episodes, radio episodes, book chapters and lectures.
toll-free, toll free
- Hyphenate “toll-free” when used as a compound modifier preceding a noun.
Correct: Cedarville has several toll-free numbers.
- Do not hyphenate “toll free” when used as a compound modifier following a noun.
Correct: You may call that number toll free.
trademarks
- A trademark is a brand, symbol, word, etc., used by a manufacturer or dealer and protected by law to prevent a competitor from using it. Brand names should be used only if they are essential to a story. Otherwise use a generic term.
- Do not use the registered trademark symbol, but do capitalize the words.
- Here are a few examples of items that are trademarked. For a complete list, refer to AP.
Frisbee — trademark for a plastic disc thrown as a toy
Kleenex — trademark for a brand of facial tissue
Oreo — trademark for a brand of chocolate sandwich cookie held together by a white filling
Photoshop — trademark for a brand of photo-editing software
Post-it — trademark for small pieces of paper with an adhesive strip on the back that can be attached to documents
Rollerblade — trademark for a brand of in-line skates
Rolodex — trademark for a brand of rotary card file
Scotch tape — trademark for a brand of transparent tape
Styrofoam — trademark for a brand of plastic foam
Velcro — trademark for a nylon material that can be pressed together or pulled apart for easy fastening and unfastening
Xerox — trademark for a brand of photocopy machine
NOTE: Never use “Xerox” as a verb.
Trustee Society (see “Cedarville Society”)
T-shirt
• Capitalize “T-shirt.”• Always hyphenate.