Section 2.20 - T

  1. Marketing Style Guide
  2. Introduction
  3. Details
    1. Section 2.1
    2. Section 2.2
    3. Section 2.3
    4. Section 2.4
    5. Section 2.5
    6. Section 2.6
    7. Section 2.7
    8. Section 2.8
    9. Section 2.9
    10. Section 2.10
    11. Section 2.11
    12. Section 2.12
    13. Section 2.13
    14. Section 2.14
    15. Section 2.15
    16. Section 2.16
    17. Section 2.17
    18. Section 2.18
    19. Section 2.19
    20. Section 2.20
    21. Section 2.21
    22. Section 2.22
    23. Section 2.23
    24. Section 2.24
    25. Section 2.25
    26. Section 2.26
  4. Appendix A: Official Names
  5. Appendix B: Grammar

Theatre

  • Always use this spelling (not “theater”), unless the proper name uses the “-er” spelling.

Correct: Emma is majoring in theatre.

Correct: Katie is going to the theatre tonight.

the Bee 

  • Do not use when referring to Cedarville's mascot, the “Yellow Jacket.” 

The Cove 

  • This is another term for the Academic Enrichment Center.
  • Always include “The.”
  • Capitalize both words.

The Hive

  • This is Cedarville’s snack shop on campus.
  • Always include “The.”
  • Capitalize both words.

The Master’s Puppets

  • This is the title of a former University ministry team

timeline

  • This is one word, not two.

times

  • Lowercase both letters in “a.m.” and “p.m.”
  • Use periods between the letters in “a.m.” and “p.m.”.
  • If using all caps in the design, do not use periods in AM or PM.
  • Do not use double zeros within text. You may use double zeros within a list or table.
  • Do not use “12 midnight.” Instead, use “12 a.m.” or “midnight.”
  • Use an en dash to indicate sequential order. Do not use spaces on either side of an en dash.
Correct: Blair went to the library at 11:30 a.m.
Correct: Grant had breakfast at 8 a.m.
Correct: Mike had basketball practice from 3–5:30 p.m.

titles

FORMAL POSITION TITLES
• Capitalize a person’s official job title, lowercase informal references to the position.

Correct: Thomas White, President of Cedarville University, spoke in chapel on Monday.

Correct: Derrick moved to Ohio to become Professor of History at Cedarville.

Correct: Derrick moved to Ohio to become a professor at Cedarville.

  • When no name is mentioned, capitalize the official job title, but lowercase informal references to the position.

Correct: The President of Cedarville University enjoys traveling to other countries.

Correct: The president enjoyed speaking in chapel.

NOTE: Most individuals’ names may be treated informally after first use, though board members, vice presidents, and professors may be treated with perpetual formality (e.g., Dr. Dixon, not Paul).

PUBLISHED WORKS

  • Capitalize the first word and all nouns, adjectives, and adverbs.
  • Lowercase articles (a, an, the); coordinating conjunctions (and, but, or, nor, for, so, yet); and prepositions with three letters or less.
  • Italicize the proper titles of books, magazines, periodicals, movies, plays, songs, television programs, blog posts, radio programs and works of art.
  • In paragraphs of text, italicize the titles of major works of music, but do not italicize the individual movements/sections of the work.
  • Use quotation marks around titles of articles, speeches, sermons, television episodes, radio episodes, book chapters and lectures.

toll-free, toll free 

  • Hyphenate “toll-free” when used as a compound modifier preceding a noun. 

Correct: Cedarville has several toll-free numbers.

  • Do not hyphenate “toll free” when used as a compound modifier following a noun. 

Correct: You may call that number toll free.

trademarks

  • A trademark is a brand, symbol, word, etc., used by a manufacturer or dealer and protected by law to prevent a competitor from using it. Brand names should be used only if they are essential to a story. Otherwise use a generic term.
  • Do not use the registered trademark symbol, but do capitalize the words.
  • Here are a few examples of items that are trademarked. For a complete list, refer to AP.
Correct: Band-Aid — trademark for a type of adhesive bandage
Frisbee — trademark for a plastic disc thrown as a toy
Kleenex — trademark for a brand of facial tissue
Oreo — trademark for a brand of chocolate sandwich cookie held together by a white filling
Photoshop — trademark for a brand of photo-editing software
Post-it — trademark for small pieces of paper with an adhesive strip on the back that can be attached to documents
Rollerblade — trademark for a brand of in-line skates
Rolodex — trademark for a brand of rotary card file
Scotch tape — trademark for a brand of transparent tape
Styrofoam — trademark for a brand of plastic foam
Velcro — trademark for a nylon material that can be pressed together or pulled apart for easy fastening and unfastening
Xerox — trademark for a brand of photocopy machine
NOTE: Never use “Xerox” as a verb.

Trustee Society (see “Cedarville Society”)

T-shirt

• Capitalize “T-shirt.”
• Always hyphenate.