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Section 2.23 - W

  1. Marketing Style Guide
  2. Introduction
  3. Details
    1. Section 2.1
    2. Section 2.2
    3. Section 2.3
    4. Section 2.4
    5. Section 2.5
    6. Section 2.6
    7. Section 2.7
    8. Section 2.8
    9. Section 2.9
    10. Section 2.10
    11. Section 2.11
    12. Section 2.12
    13. Section 2.13
    14. Section 2.14
    15. Section 2.15
    16. Section 2.16
    17. Section 2.17
    18. Section 2.18
    19. Section 2.19
    20. Section 2.20
    21. Section 2.21
    22. Section 2.22
    23. Section 2.23
    24. Section 2.24
    25. Section 2.25
    26. Section 2.26
  4. Appendix A: Official Names
  5. Appendix B: Grammar

Washington, D.C. 

  • With “Washington, D.C.,” use commas around “D.C.”

Correct: Betsy visited Washington, D.C., in May.

web

  • Lowercase “web.”

NOTE: This is an exception to AP’s style of using “Web.”

web address 

  • Lowercase all the words in a web addresses. The following are two exceptions:
cedarville.edu/TheCove
cedarville.edu/HeartSong
cedarville.edu/MEd
  • Generally bold websites that refer to Cedarville, but don’t bold websites that refer to outside companies, organizations, etc.
  • Do not use “www” at the beginning of websites addresses except in cases when the website is only accessible as a full URL with www.
  • When providing addresses for a University website, use the shortest URL available. To find shortened URLs, refer to cedarville.edu/reports/webshortcuts.cfm to see shortened URLs that have been created for Cedarville sites.

webpage 

  • Lowercase “webpage.”
  • This is one word, not two.

NOTE: This is an exception to AP’s style of using “Web page.”

website (see also “World Wide Web” on page 51)

  • Lowercase “website.”
  • This is one word, not two.
  • Lowercase all the words in a web addresses. The following are three exceptions:
cedarville.edu/TheCove
cedarville.edu/HeartSong
cedarville.edu/MEd
  • Generally bold websites that refer to Cedarville, but don’t bold websites that refer to outside companies, organizations, etc.
  • Do not use “www” at the beginning of websites addresses except in cases when the website is only accessible as a full URL with www.

Winner’s Village Market
  • Capitalize all three words.
  • This is a supermarket in Cedarville.

winter 

worldview
  • This is one word, not two.
  • Do not capitalize the names of specific worldviews unless derived from a proper noun.
Correct: naturalism

              postmodernism

              theism

          transcendentalism

              Darwinism

              Platonism

World Wide Web
  • The following are the correct usage for words related to the web:

          email 

          homepage*

          Internet 

          log in (when used as a verb)

          login (when used as an adjective) 

          log out (when used as a verb) 

          logout (when used as an adjective) 

         quick link

         soft link 

         web* 

         webpage* 

         website 

*These are exceptions to AP’s style.