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About the BA in Marketing Degree

Why Study Marketing at Cedarville?

Prepare for leadership positions across a range of industries with Cedarville's versatile marketing degree, offered by the Robert W. Plaster School of Business. More than just training for a career, you'll also discover how to make a Gospel impact through your vocation. Marketing can open doors for a variety of roles, but wherever God leads you, you'll be equipped as a servant-hearted, customer-focused professional and an ambassador for Christ. Through core marketing courses like Consumer Behavior, Marketing Research, and Brand Management, you'll graduate ready for the demands of today's dynamic marketplace.

If you're pursuing another major but want to enhance your learning with valuable marketing skills, Cedarville's marketing minor is for you! Open to both business and non-business majors, this minor will equip you with a practical framework of marketing skills and help you infuse a customer-focused approach into your field.

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What Sets Cedarville Apart?

Program Overview

Program Highlights

Customer-Focused — You’ll be equipped to create value for customers and build strong customer relations. You’ll learn how to discover what people need and desire in product offerings (goods, services, nonprofit causes) to build customer loyalty and brand equity.

Real-World Marketing Experiences — Many of your marketing courses will involve projects that immerse you in actual business situations. You will regularly work in teams to complete work as consultants for area businesses and nonprofit organizations.

Biblical Integration — You’ll be able to apply biblical principles of excellence, stewardship, servant leadership, and humility for the glory of God and the success of your future company or organization.

Placement Success

We’re proud of our successful graduates! 100% of recent graduates from the Robert W. Plaster School of Business were employed or in graduate school within six months of graduation. Check out Cedarville's other placement rates.

Cedarville's Placement Rates

What Can You Do With a BA in Marketing Degree?

What can you do with a marketing degree? Cedarville's marketing major has a strong track record of successfully placing graduates in a wide variety of exciting and rewarding careers. The bachelor of arts in marketing degree from Cedarville University is deliberately flexible so you can customize your program for careers in:

Marketing Communications

  • Advertising
  • Personal Selling and Sales Management
  • Social Media Marketing
  • Digital Marketing
  • Public Relations

Consumer Research and Insights

  • Market Research Analysis
  • Simulated Test Marketing
  • Focus Group Moderating

Services Marketing

  • Hospitality
  • Account Management
  • Restaurant
  • Insurance
  • Financial Services
  • Healthcare

Retail

  • Customer Service
  • Merchandising
  • Purchasing
  • Inventory Management

Event Marketing

  • Sports
  • Entertainment
  • Corporate
  • Client

Entrepreneurship

Nonprofit and Social Marketing 

Graduate and professional programs and employers welcome Cedarville University graduates each year. It is important to note that some professional career fields you may pursue require additional education, experience, and/or licensure beyond the completion of your Cedarville University undergraduate degree.

Opportunities to Learn Outside the Classroom

Internships — Internships give you real-world experience in the marketing field. Our students have been placed in internships at General Electric, Cardinal Health, Sherwin Williams, C.H. Robinson, Tyndale House Publishers, LexisNexis, Honda, Reynolds and Reynolds, Macy's, Seek Company, Joni and Friends, and Chick-fil-A, among others.

    Integrated Business Core (IBC) — Recognized by The Washington Post, this two-semester program allows students to integrate classroom learning with practical business experience. As part of a team, you’ll develop a business plan, obtain financing, market and sell a product, and donate your profits to a local charity.

    Student Organizations – You can choose to participate in business-related student organizations like:

    • Enactus — Enactus is an organization that provides our students the opportunity to make a difference, develop leadership, teamwork, and communication skills through learning, practicing, and teaching the principles of free enterprise.
    • Student Leadership Team (SLT) — The SLT serves the Robert W. Plaster School of Business by building community among students and faculty, fostering relationships, and planning and executing events and programs.
    • Women in Business — Women in Business is an organization dedicated to helping women in professions learn more about reaching goals in careers, at home, and in service.

    Entrepreneurship and Small Business Practicum — You will partner with students in engineering, industrial design, and other disciplines to create and launch new businesses. The most recent business for this practicum was producing customized electric and traditional wooden bicycles. Marketing faculty members are heavily involved in leading this practicum.

    The Pitch

    Student entrepreneurs present their business startup ideas to a panel of potential investors as part of the pitch competition.

    Program Curriculum

    Building on your core liberal arts and Bible minor courses, you will take a comprehensive core of business courses, four required marketing courses (Principles of Marketing, Consumer Behavior, Marketing Research, and Marketing Strategy), and a minimum of four marketing electives.

    This major is offered with either a  three-year or four-year completion plan.

    Sample courses:

    • Brand Management
    • Marketing Strategy

    Start Your Degree in High School!

    Save time and money in college by taking dual enrollment courses now. Discover how you can complete your business degree up to a year early with the Dual Enrollment Pathway to Business.

    Explore the Dual Enrollment Pathway

    Program Format and Related Programs

    Cedarville offers both graduate and undergraduate programs, with flexible completion options. You may also want to consider these related programs as you consider the degree or program that is a best fit for you.

    Program Level and Format

    • Undergraduate
    • Residential
    • 3-Year Option
    • 4-Year
    Four students gathered at table with laptops and notebooks looking at a spreadsheet on TV screen.

    From Our Students:

    • The Robert W. Plaster School of Business has taught me so much about the business world and how to incorporate my biblical beliefs into my future career. There have been quite a few opportunities for me to apply this learning to a real-world scenario, especially during my time in the IBC. The professors have encouraged me in many ways, from allowing me to ask questions to planning my future after Cedarville.
      Sarah Baab '23
      Sarah Baab
    Job and Grad School Placement

    Program Faculty

    Photo of Jeffrey Haymond

    Jeffrey Haymond, PhD

    Dean, Robert W. Plaster School of Business; Professor of Economics

    Contact

    Photo of Jon Austin

    Jon Austin, PhD

    Associate Professor of Marketing

    Contact

    Robert W. Plaster School of Business

    Program News

    • Dallas Jenkins Speaking 1920

      IMPACT Conference 2024 Combines Business Excellence With Gospel Purpose

      Business leaders face tremendous pressure to compromise their values while pursuing business aspirations. According to the 2020 Ethics & Compliance Initiative (ECI) Global Business Ethics Survey, 30% of employees feel pressure to compromise their values to meet business objectives. The Robert W. Plaster School of Business seeks to blends Christian values with professional vision to revolutionize how leaders view their work.
    • Scharnberg Business and Communication Center as seen from Cedar Lake

      New Scharnberg Business and Communication Center Open

      Nearly two years after breaking ground, Cedarville University dedicated the $40 million Scharnberg Business and Communication Center today before a standing-room-only crowd along the new Stinger Plaza between the Stevens Student Center and the new facility.