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Section 2.4 - D

  1. Marketing Style Guide
  2. Introduction
  3. Details
    1. Section 2.1
    2. Section 2.2
    3. Section 2.3
    4. Section 2.4
    5. Section 2.5
    6. Section 2.6
    7. Section 2.7
    8. Section 2.8
    9. Section 2.9
    10. Section 2.10
    11. Section 2.11
    12. Section 2.12
    13. Section 2.13
    14. Section 2.14
    15. Section 2.15
    16. Section 2.16
    17. Section 2.17
    18. Section 2.18
    19. Section 2.19
    20. Section 2.20
    21. Section 2.21
    22. Section 2.22
    23. Section 2.23
    24. Section 2.24
    25. Section 2.25
    26. Section 2.26
  4. Appendix A: Official Names
  5. Appendix B: Grammar

dashes — em and en (see also “hyphen”)

EM
  • Use an em dash to indicate a break in thought or to separate an idea or phrase in a sentence.
  • Use spaces on both sides of an em dash.

NOTE: Do not use a double hyphen in place of an em dash.

Correct: I had a party — at the lake.

Incorrect: I had a party--at the lake.

Incorrect: I had a party—at the lake.

Incorrect: I had a party - at the lake.

  • Use an em dash followed by a space for the source of a quote.

Correct: “I would like a new car.”  — Katie Jones ’98

Incorrect: “I would like a new car.”  -- Katie Jones ’98


EN
  • Use an en dash to indicate sequential order.
  • Do not use spaces on either side of an en dash.
NOTE: Do not use a single hyphen in place of an en dash.

Correct: January 14–15

Correct: 10–23 students

dates 

  • Use cardinal numbers in dates (January 1, 2, 3), not ordinal numbers (January 1st, 2nd, 3rd).

D.C.

  • Use commas around “D.C.”

Correct: Betsy visited Washington, D.C., in May.

D.C. Semester

  • This semester-long program for students in Washington, D.C., combines an internship experience with credit-earning course work.
  • Capitalize both “D.C.” and “Semester.”

Dean’s Honor List

  • Capitalize all three words.

Dean’s List

  • Capitalize both words.

decades 

  • When referring to decades, use an apostrophe to indicate numbers that are left out. Do not use an apostrophe between the year and “s.”
Correct: 1980s
Correct: ’90s

degrees

  • Cedarville offers the following eight bachelor degrees:

          BA (Bachelor of Arts)

          BM (Bachelor of Music)

          BME (Bachelor of Music Education)

          BS (Bachelor of Science)

          BSCpE (Bachelor of Science in Computer Engineering)

          BSEE (Bachelor of Science in Electrical Engineering)

          BSME (Bachelor of Science in Mechanical Engineering)

          BSN (Bachelor of Science in Nursing)

  • Cedarville offers the following four master degrees:

          MBA (Master of Business Administration  

  MDiv (Master of Divinity)        

          MEd (Master of Education)

          MMin (Master of Ministry)

          MSN (Master of Science in Nursing)

  • Cedarville offers the following doctoral degree:

          PharmD (Doctor of Pharmacy)

  • When mentioning the specific discipline of a degree, do not capitalize the discipline, unless that discipline is a proper noun.

Correct: Bachelor of Arts in history; Bachelor of Arts in English

  • When referring to a degree in a general sense (i.e., not using the specific, official name of the degree), lowercase the degree.
Correct: Caleb earned his bachelor’s degree in May.
Incorrect: Caleb earned his Bachelor’s degree in May.
Correct: Bryce will earn his doctorate this year.
Incorrect: Bryce will earn his Doctorate this year.
  • Use an apostrophe in “bachelor’s degree” and “master’s degree.” But note an apostrophe is not used in “Bachelor of Arts” or “Master of Science.”
  • There is a difference between doctorate and doctoral. A doctorate (noun) is a degree. Doctoral is an adjective that describes a degree.
Correct: Kira earned a doctorate from Boston University.
Correct: Kira earned her doctoral degree from Boston University.
  • Use periods but no spaces between abbreviations of degrees.
  • Do not use periods or spaces between abbreviations of certifications.
Bachelor degrees
BA (Bachelor of Arts)
BM (Bachelor of Music)
BME (Bachelor of Music Education)
BS (Bachelor of Science)
BSCpE (Bachelor of Science in Computer Engineering)
BSEE (Bachelor of Science in Electrical Engineering)
BSME (Bachelor of Science in Mechanical Engineering)
BSN (Bachelor of Science in Nursing)

Master degrees
MA (Master of Arts)
MBA* (Master of Business Administration)
MDiv (Master of Divinity)
MEd (Master of Education)
MFA (Master of Fine Arts)
MM (Master of Music)
MS (Master of Science)
MSN (Master of Science in Nursing)
*NOTE: This is an exception to AP’s style of not using periods in “MBA”.

Doctoral degrees
DMin (Doctor of Ministry)
MD (Doctor of Medicine)
PharmD (Doctor of Pharmacy)
PhD (Doctor of Philosophy)

Certifications
RN
CPA
  • When used after a name, an academic abbreviation is set off by commas.
Correct: Tonight Blake Smith, PhD, will speak following the dinner.
  • Do not precede a name with a courtesy title for an academic degree and follow it with the abbreviation for the degree in the same reference.
Correct: Julie Smith, PhD, will present a paper at the conference.
Correct: Dr. Julie Smith will present a paper at the conference.
Incorrect: Dr. Julie Smith, PhD, will present a paper at the conference.
  • If an alumni also has a master’s degree from Cedarville, follow the graduation year with a comma and the master’s degree and year. However, do not include the graduation year from a school other than Cedarville.

Correct: Ben Smith ’87, MEd ’04

  • Indicate honorary degrees, meaning the official degrees that Cedarville bestows at commencement. See the official list on page 27.
Use year with a capital “H” (without a space after the year).
Correct: Alistair Begg ’03H will be speaking in chapel this year.
  • Occasionally someone is deemed an “honorary alumni,” which is an informal recognition by the alumni office to recognize someone’s service. Generally do not indicate those in text.

departments — academic (see also “Departments — Academic”)

  • Capitalize the official names of departments.
Correct: The Department of Psychology held a meeting today. Correct: The psychology department in known for mentoring students.

departments and offices — nonacademic

  • Capitalize the official names of departments.
Correct: During the summer, Admissions planned seven events.
Correct: In December, The Cove holds an event for students studying for finals.
  • Do not follow the names with the word “department” or “office.”
Correct: On Mondays, Marketing has a meeting in the afternoon.
Incorrect: On Mondays, the Marketing Department has a meeting in the afternoon.
NOTE: The following are the only exceptions:
Cashiers Office
Office of the President (This is the preferred format.)
Office of the Registrar (Use this format in the first references.“Registrar” is acceptable in all subsequent
references within the same publication.)
Correct: In August, Financial Aid sent information about scholarships to students.
Correct: Needing a copy of her transcript, Blair went to the Office of the Registrar.

dining hall

(see also “Chuck’s”)
  • Use “dining hall,” not “cafeteria.”
  • Cedarville’s dining hall is also known as “Chuck’s,” but only use that term with materials that are distributed on campus or are informal in nature.

directions

  • In general, lowercase north, south, northeast, northern, southeast, southern, etc., when they indicate compass direction.
  • Capitalize compass points when they designate regions.
Correct: The winter storm is heading east.
Correct: Cedarville University is a Christian school located in the Midwest.
Correct: A thunderstorm is moving across the East Coast.
  • Lowercase compass points when they describe a section of a state or city.
Correct: western Texas
  • Capitalize compass points when they are part of a proper name.
Correct: North Carolina
  • Capitalize compass points when denoting widely known sections. If in doubt, use lowercase.
Correct: Southern California
Correct: the South Side of Chicago

divisions (see also “Appendix A: Official Names”)

  • Capitalize the names of divisions
Correct: On Wednesday, Cedarville University Advancement held a meeting.
Correct: On Wednesday, Advancement held a meeting.
NOTE: Do not use the word “division” unless you use the word “the.”
Exceptions are the Business Division and the Academic Division, which require both the words “the” and “division.”
Correct: On Wednesday, Advancement held a meeting.
Correct: On Wednesday, the Advancement Division held a meeting.
Correct: On Monday, the Business Division held a meeting.
Correct: On Monday, the Academic Division held a meeting.

dorm or dormitory

(see “residence hall”)
  • Do not use these terms; use "residence hall" instead.

dramaturg, dramaturgy

  • Do not use an “e” after the “g” in either word.

Dual Enrollment

  • This is the name of Cedarville’s online learning program for high school students, now known as "College Now."