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Section 2.9 - I

  1. Marketing Style Guide
  2. Introduction
  3. Details
    1. Section 2.1
    2. Section 2.2
    3. Section 2.3
    4. Section 2.4
    5. Section 2.5
    6. Section 2.6
    7. Section 2.7
    8. Section 2.8
    9. Section 2.9
    10. Section 2.10
    11. Section 2.11
    12. Section 2.12
    13. Section 2.13
    14. Section 2.14
    15. Section 2.15
    16. Section 2.16
    17. Section 2.17
    18. Section 2.18
    19. Section 2.19
    20. Section 2.20
    21. Section 2.21
    22. Section 2.22
    23. Section 2.23
    24. Section 2.24
    25. Section 2.25
    26. Section 2.26
  4. Appendix A: Official Names
  5. Appendix B: Grammar
i.e.
  • Means “that is.”
  • Always follow “i.e.” with a comma.
Inc. (see also “company names”) 
  • Use commas around “inc.”
  • Capitalize “Inc” when part of a proper noun.
NOTE: This is an exception to AP’s style of not using commas around “Inc.”
Correct: Company XYZ, Inc., just held a grand opening, complete with balloons and door prizes.
Incorrect: Company XYZ Inc. just held a grand opening, complete with balloons and door prizes.

initials
  • Do not use a space between names with two adjacent initials.
  • Do use periods after the initials.

Correct: T.S. Eliot wrote poetry.

Correct: J.E. “Jack” Hoover was the director of the FBI.

Internet
  • Capitalize “Internet.”

NOTE: The World Wide Web is a subset of the Internet. They are not synonymous and should not be used interchangeably in stories.

iPad, iPhone, iPad
  • Capitalize “P.”