Section 2.19 - S
- Marketing Style Guide
- Introduction
- Details
- Section 2.1
- Section 2.2
- Section 2.3
- Section 2.4
- Section 2.5
- Section 2.6
- Section 2.7
- Section 2.8
- Section 2.9
- Section 2.10
- Section 2.11
- Section 2.12
- Section 2.13
- Section 2.14
- Section 2.15
- Section 2.16
- Section 2.17
- Section 2.18
- Section 2.19
- Section 2.20
- Section 2.21
- Section 2.22
- Section 2.23
- Section 2.24
- Section 2.25
- Section 2.26
- Appendix A: Official Names
- Appendix B: Grammar
Schools
School of Biblical and Theological Studies
School of Business Administration
School of Education
School of Engineering and Computer Science
School of Nursing
School of Pharmacy
- Capitalize the names of schools.
scriptural
- Lowercase “scriptural.”
Scripture
- Capitalize “Scripture” when referring to the Bible.
Correct: Caleb memorized a passage of Scripture each month.
seasons
- Lowercase the names of seasons (spring, summer, fall, winter).
self-provided computer, SPC
- This refers to computers that are owned by students, faculty, or staff.
- After first reference in text, use “SPC.”
- Always hyphenate “self-provided.”
semester
- Lowercase “semester.”
Correct: The students were excited to return for fall semester.
Sitecore
- This is Cedarville’s web content management system.
- Capitalize “Sitecore” since it is trademarked company.
smartphone
- This is one word, not two.
song titles (see “titles”)
spacing
- Use only one space (not two) between sentences.
- Use only one space (not two) before zip codes.
spring
spring break
summer
square feet, square foot
- Write out “square feet” or “square foot” instead of using the abbreviation “sq. ft.”
- As an exception to the general rule concerning numbers, use figures.
- Use “foot” and hyphenate when used as a compound modifier preceding a noun.
Correct: The bedroom has a 9-square-foot closet.
Correct: The new building will include a 400-square-foot entryway.
- Use “feet” and do not hyphenate when used as a compound modifier following a noun.
Correct: The new entryway is 400 square feet.
Sr.
- Capitalize “Sr.” when used with a full name.
- Use commas around “Sr.”
NOTE: This is an exception to AP’s style of not using the comma before or after “Sr.”
Correct: Ben Jones, Sr., wrote a letter to his cousin.
state names
- Use full names of U.S. states. Do not abbreviate them.
- With city and state names, use commas around the state.
Correct: Kristen visited Boston, Massachusetts, to see her friends.
NOTE: It is acceptable to abbreviate state names in tables, charts, or graphs, if necessary due to space constraints.
Student Organizations (see also “Appendix A: Official Names”)
- Capitalize the official names of the student organizations at Cedarville.
Correct: In October, Women in Business will be selling T-shirts.
Sunday school
- Capitalize “Sunday,” but lowercase “school.”
Swordbearers
- This is the title of a former University ministry team.